Pediatric and family mental health leader strengthens executive team with chief growth officer, chief marketing officer, and senior VPs to drive innovation in care delivery
Brightline, the leading family mental health solution supporting kids, teens, and their parents and caregivers, announced the appointment of Kelsey Mellard as chief growth officer and Elizabeth Hart as chief marketing officer, as well as three new senior vice presidents.
Mellard, whose healthcare experience includes policy and technology, previously worked in innovation at the U.S. Department of Health and Human Services. She was the CEO and Co-Founder of Sitka, a video consultant specialist network supporting value-based care providers.
Hart, who most recently served as chief customer and engagement officer at Eleanor Health, has experience in brand marketing, patient engagement, and customer acquisition and retention at organizations including Cigna, Everside Health, and AOL.
Dr. Jeanne Marconi, a nationally recognized pediatrician known for innovative and integrative care delivery, has been named senior vice president of business development and strategic partnerships. Healthcare operations leader Perkin Chung has been named senior vice president of operations. Vicki Mar has been promoted to senior vice president of product and engineering.
Health Technology Insights: Image-guided Radiation Therapy Market to Hit $2.4Billion by 2030
The executive appointments support Brightline’s expansion from a virtual-only model to a hybrid model with in-person care, positioning the company to continue delivering high-quality and evidence-based mental health care for kids, teens, and their families while expanding to also serve those with higher-acuity behavioral health needs. Brightline will partner with health insurers to drive more in-network coverage for families, making mental health support more accessible and affordable. Its first brick-and-mortar mental health clinic will open in New York in 2025.
“We have more than five years of incredible outcomes from our clinically validated, virtual care delivery model, but we’ve learned that many parents and caregivers want an in-person option when seeking a therapist or psychologist for their children, so we expanded our care delivery model to include brick-and-mortar clinics,” said Brightline CEO and Co-Founder Naomi Allen. “This hybrid model allows us to serve more families with higher-acuity needs and offer early screening to support parents and caregivers. These executive appointments will support this shift, ensuring Brightline continues its innovative, family-first approach to mental health care.”
Health Technology Insights: Robotic Dentistry Market to Reach $1.33Billion by 2030, Driven by AI and Precision
Brightline has also expanded into public-sector partnerships, working with the California Department of Health Care Services to offer free digital behavioral health coaching and support for kids 0–12 and their parents and caregivers through BrightLife Kids. In just over a year, BrightLife Kids —which is free to all California families with kids 0–12 regardless of income, insurance, or immigration status —has helped families in nearly every county across the state.
Funded through the Children and Youth Behavioral Health Initiative, which has a focus on health equity across the state, BrightLife Kids is helping to close the care gap. BrightLife Kids is reaching families of multiple racial and ethnic backgrounds, with the highest percentage of families identifying as Hispanic/Latinx. Of families in coaching, 80% identify as BIPOC. Across the state, 5% of Californians live in rural counties. With 5.7% of BrightLife Kids families living in rural counties, the program is reaching families who may not otherwise have access to behavioral health care.
“Since its launch, Brightline has led the way in pediatric and family behavioral health, transforming care delivery and achieving outstanding patient outcomes. Through evidence-based treatments and innovative care models, Brightline continues to set new industry standards. Its partnership with California through BrightLife Kids has the potential to reach millions of families, providing free, accessible behavioral health care, which is particularly impactful for those facing barriers to care,” said Emily Melton, Brightline board member and managing Partner and Co-Founder of Threshold.
Health Technology Insights: 3Shape Unveils TRIOS 6 Scanner and TRIOS Dx Plus Software
To participate in our interviews, please write to our HealthTech Media Room at sudipto@intentamplify.com
Source – PR Newswire
