Cipla Limited referred to as “Cipla” today announced that its Emerging Markets & Europe Business Unit has achieved a new milestone by being recognized in the Asia Book of Records. During COPD Awareness Month, Cipla successfully engaged 4,350 doctors from Nepal, Myanmar, Sri Lanka, Malaysia, Oman, and the UAE in a pledge campaign to raise awareness about Chronic Obstructive Pulmonary Disease (COPD). The initiative, titled ‘Take Charge – I Pledge,’ aimed to foster meaningful dialogue between healthcare professionals, patients, and caregivers, reinforcing Cipla’s commitment to respiratory disease awareness.
Health Technology Insights: InvAscent Invests ₹110 Crore in Geri Care, India’s Pioneer in Integrated Geriatric Care
This achievement has been recognised by the Asia Book of Records for engaging the largest number of doctors in a COPD awareness campaign during COPD Awareness Month.
Health Technology Insights: Smoothie King Appoints Claudia Schaefer as New Chief Marketing Officer
Commenting on this recognition, Swapn Malpani, CEO – Cipla EMEU said, “COPD is recognized as a progressive lung condition and ranks as the fourth leading cause of death worldwide. In 2021, it accounted for about 3.5 million deaths, which is roughly 5% of all deaths globally. By encouraging doctors to participate in the ‘Take Charge – I Pledge’ campaign, our aim was to highlight the significance of timely diagnosis and effective management in enhancing long-term health outcomes. The campaign aimed to strengthen the doctor-patient relationship by promoting open dialogue, which can result in better understanding and improved care for those living with COPD.”
Health Technology Insights: Change to the Roche Enlarged Corporate Executive Committee
To participate in our interviews, please write to our HealthTech Media Room at news@intentamplify.com
Source – prnewswire
