In response to growing demand for personalized, patient-centric aesthetic solutions1,2, Allergan Aesthetics, an AbbVie Company, is proud to unveil the new AA Signature program, an innovative approach to treatment planning harnessing the power of Allergan Aesthetics’ advanced product portfolio to address patient needs and treat for outcomes.
With 8 in 10 patients proceeding with treatment following holistic consultation, this research3+ highlights the power of combining high-quality products to achieve bespoke signature looks. The AA Signature program provides HCPs with advanced training and education modules that harness the potential of Allergan Aesthetics’ facial product portfolio.
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Program Highlights:
Launching Internationally at IMCAS World Congress 2025, the AA Signature approach focuses on key patient needs frequently seen in clinical practice. Following the launch, more signature looks and approaches using the product portfolio will be gradually introduced around the world* to reflect new trends, products and indications, and to treat different areas of the face. The new AA Signature program addresses different needs, including:
- Lift: Added lift, structure and skin firmness – Patients long for a lifted and more defined appearance4,5> with 9 in 10 people interested in a holistic plan targeting multiple areas of the face.6#
- Definition: Enhanced facial angles and lower face definition – More than 1 in 3 patients seek an improved chin, jawline or side profile.7~
- Skin quality: Smoother and firmer skin with more hydration – 94% of people want to improve their facial skin quality8= and 1 in 2 people worry about their facial skin texture or tone.9^
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Delivering results through multimodal excellence
The AA Signature program stems from compelling research demonstrating the benefits of holistic treatments. Clinics utilizing treatment plans addressing multiple areas of the face see a 68% higher retention rate compared to those that focus on one area per treatment10%. By integrating Allergan Aesthetics’ advanced facial portfolio, the AA Signature program aims to empower HCPs to deliver holistic, personalized treatment plans, while maximizing patient satisfaction and loyalty.10
As the Allergan Aesthetics portfolio continues to expand, the AA Signature approach supports HCPs with the combination use of products to maximize the treatment options available. The AA Signature program offers HCPs cutting-edge training and tools to meet the demands of an increasingly diverse aesthetic environment, ensuring they are equipped to deliver the best possible natural looking results patient’s desire.
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“The AA Signature program addresses the rising demand for a holistic treatment approach and leverages our advanced product portfolio, providing HCPs with access to expert opinions, business support, and comprehensive educational programs – including consumer-focused and AMI-led provider training – that align with individual patient aesthetic goals,” said Mark Wilson, SVP Head of International Commercial, Allergan Aesthetics.
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Source – prnewswire